Airbnb`s Data University: Shifting to a Data-centric Organization through Team-based Learning
| Case Code: HROB269 Case Length: 6 Pages Period: 2018-2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization: Airbnb Inc. Industry: Technology & Communications Countries: United States Themes: Training & Development, Knowledge Management Employee Development,Human Resource Planning |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case describes Airbnb's initiative to democratize data knowledge across the organization through the launch of Data University. This program aimed to empower employees by providing data education to them to enable better data-informed decision-making. The case discusses the curriculum's structure, which included foundational to advanced courses, tailored to various roles within the company. It highlights the significant impact of the program, including increased data platform usage and reduced ad hoc requests to the data science team.
The case also focuses on the limitations of the initial program, particularly the need for more customized and intensive training for specific business units. To address these gaps, Airbnb introduced the Data U Intensive program, offering team-specific, immersive training sessions that enhanced engagement and applicability.
The case ends with the broader benefits of data education program initiatives, such as improved team capabilities, a reduction in the dependency on data scientists, and a stronger culture of data literacy. It also outlines future plans to expand and refine the programs globally, ensuring that employees across all regions could benefit from data education, thus fostering a more data-driven organization.
This case demonstrates how Airbnb’s Data University initiative supports Data-Driven Decision-Making by educating employees, Business Analytics through enhanced data platform usage, and Organizational Development via tailored training programs that boost team capabilities. It is ideal for courses on Business Analytics, Organizational Development, and Data-Driven Decision-Making.
Issues
The case is structured to achieve the following teaching objectives:
- Discuss how team-specific data training programs can make learning more engaging and applicable to daily work tasks.
- Demonstrate scaling a data literacy program across non-data teams and locations.
- Explain the need and importance of creating a data culture in an organization.
- Examine the role of custom learning programs in promoting data informed culture across different departments and levels within an organization.
Contents
Keywords
Empowerment; Team-Based Learning; Curriculum Design; Workforce Skills Enhancement; Talent Management; Training Delivery; Internal Training; Human Resource Planning,Airbnb; Data University; Data U Intensive; Data-Informed Decisions; BusinessAnalytics; DataDrivenDecisions; DataLiteracy;
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